Lets
Talk
About Us Case Studies Our Approach Value Add Services
Game Recruitment Case Study
Uniting Ambition partners with Game to extend their eCommerce offering through market leading talent

The Client

Game is a major video games retail company with over 500 stores across the UK and Spain, as well as operations in Portugal.

In fact, Game is recognised as being the leading specialist video game retailer in both the UK and Spain, with a market share of over 30% in each of these countries. With up to 15 million individual customer interactions per week and an estimated retail value of over £50 billion, Game’s focus is to excel in all digital areas and be the number one destination for gamers.


The Brief

Game’s strategy is to drive profitable growth by building on its position as an omni-channel video games retailer. As part of this, the business is looking to extend its online offerings and requires leading IT contracting talent to do so.

Uniting Ambition were tasked with delivering highly skilled and multi-disciplined contract resources to work alongside Game’s existing permanent employees. The roles included:

  • Project Managers
  • Project Support Managers
  • Business Analysts
  • Test Analysts

The Solution

With a specialist IT contract recruitment team, Uniting Ambition conducted a full search and selection campaign to ensure the best candidates in both the active and passive markets were targeted.

Not content with merely finding the necessary level of technical skills in candidates, Uniting Ambition conducted a thorough culture screening to deliver contractors who would be the strongest possible team fit for Game. Consequently, Uniting Ambition delivered talented, business enabling contractors and received excellent feedback. Due to the talent strategy that was implemented, all placements integrated seamlessly, hitting the ground running with Game’s permanent team.