Uniting Ambition (UA) has launched a new niche recruitment company, Uniting Cloud which specialises in recruiting for cloud technology specialists.
Following recent investment, the Midlands headquartered company had been looking for an opportunity to promote its high-performing technology team and establish it as a market leader. Managing Director, Adam Wagster believed the only way to compete as a true specialist provider was to create a separate brand dedicated to building clients’ Cloud portfolios.
“Following investment from Tempting Ventures, we made a strategic decision to focus on specialised technologies. We identified the cloud space as an area of real interest and growth. But we had a dilemma, how do we appeal to this niche and still be relevant to our core candidate and client base? After many discussions, the solution was clear. Launch a break-out brand from Uniting Ambition. And Uniting Cloud was born.”
The new brand will focus specifically on finding the best talent in cloud architecture and infrastructure and match them with innovative businesses. The Uniting Cloud (UC) team will take the same candidate-first stance as they did at UA but will undoubtedly benefit from spending much more time focusing solely on the intricacies of the Cloud market.
One of the UC founders, James Butler says: “I’m really excited about the launch of Uniting Cloud, we’ve been hiring people in this market for some time now, but for us to compete at a higher level we wanted to break away from Uniting Ambition and shake off any notion of being a generalist recruitment firm. Having hand-picked the team for the new venture, I know I’ve got some of the best recruiters in the industry, each with a wealth of knowledge and experience in the sector.”
Having supported technology businesses with their recruitment plans for more than 12 years, the team were keen to ensure they retained their existing clients and candidates alongside attracting new business.
“We’ve been delivering technology talent solutions for more than a decade, I’m proud to have worked with some amazing clients and supported the careers of some brilliant candidates, we didn’t want to alienate them by moving our entire business into a niche.” Said Wagster.
He continues: “I am immensely proud of the team involved with the launch of the brand. Their hard work and dedication has been inspirational. I know from experience that it’s really tough starting something new and making it work.”
This is the first of several niche brands that Uniting Ambition intend to launch as part of a larger business growth strategy.